Digital Signage Blog by Mirada Media

Earlier this year we provided the hardware, software and programming work for a digital menu board system at iQ Food Co., a start-up quick-serve restaurant located in Toronto, Ontario (get map). We took the creative by iQ’s design firm and made user-editable templates that the restaurant’s management can control with our MenuView CMS.

A case study is available on our main website and as a PDF download detailing how digital signage in the store gives life to their creative ideas and provides a unique experience to their patrons.

You can also stream one of their promotional videos below or check out the whole album on our Vimeo page.

We’re pleased to announce that we recently completed an installation for a group of Desjardins cooperative financial group branches, the Caisse De Lorimier. This project included custom software development, integration with existing systems and has the added particularity of being directed to staff rather than their clientele. I’ll explain more below but you can download the official press release in English and in French.

The goal of the project was to increase teller productivity by providing them with more information. We went about that by creating a “dashboard” that integrates with the financial cooperative’s Frisco Bay client queue system displayed on employee-facing LCD screens.

The digital signage shows real-time information on customer queues, wait times, and teller performance. There is also a ticker for corporate news and branch alerts located at the bottom of the dashboard. Branch managers are able to remotely access the dashboard, view statistics, and compare results across branches via an online interface.

Jean-François Lauzon, Associate Director of Assisted Transactions at the Caisse Desjardins De Lorimier, sums it up well:

“ We set performance objectives and the dashboard allows us to view how we’re doing relative to these benchmarks. Also, having real-time data allows us to adapt quickly. As an example, we strive to keep wait times under 10 minutes. The moment that objective becomes at risk, tellers will see it on the dashboard and ask their colleagues for help in handling the rush.”

This is the second time we integrated with a queue system. The real-time aspect was both challenging and fun. This project really shows that digital signage is an extremely powerful tool because it addresses both the needs for accuracy and accessibility. It also shows that digital signage isn’t all boring stuff like advertising

If you’d like to know if your challenges can be met with a little ingenuity and some digital signage, contact us for a free evaluation.

Seems like everyone has something good to say about iQ Food Co., one of our latest digital menu board clients. Air Canada, Metro News, and even the overseas edition of a Chinese newspaper, have praised the fresh, healthy and focused food offering of the Concourse Level-located quick-serve at 100 Wellington Street West in Toronto.

Jennifer Bylok over at Spotlight Toronto has a nice review of iQ Food and was nice enough to include some great pictures, some of which feature the digital menu boards. I posted a couple of the images below but you can read the review and see the rest on Spotlight’s site. You can also find out more about iQ on their website.