We recently did an install at a new Bánh mì quick-serve on St-Denis in downtown Montreal called Vua. For those who may not be familiar with the Bánh mì, it is a type of Vietnamese sub that combines thinly sliced pickled carrots and daikon, cucumbers, cilantro, chili peppers, pâté, mayonnaise and various meat fillings or tofu on a baguette made with both wheat and rice flour (yum, tasty).
The installation includes a 5-screen digital menu board with some beautiful thin-bezel screens powered by a couple of our players controlled by our new MenuView content management system. MenuView is a Software-as-a-Service (SaaS) offering that allows our customers to manage menus and product items via a web browser.
We also installed a couple other screens which capture digital cable and combine it in-restaurant promotional messages.
The press release describing Vua’s digital menu boards is below but we’ve got a couple pictures of the install here first for your enjoyment.
Richtree Market Restaurants installed a 15-screen digital menu board system in their new location at the Promenade Shopping Mall in the Greater Toronto Area. The installation also marks the beginning of a software integration partnership between Mirada Media and SilverWare POS that allows Richtree employees to manage menu items via their quick-service POS terminal.
TORONTO, ON & MONTREAL, QC – February 24th, 2010 – Richtree Market Restaurants, a chain of market-style restaurants with locations across Ontario, has installed a 15-station digital menu board system in its new location at the Promenade Shopping Mall in Thornhill, Ont.
The installation is the first of its type for the restaurateur. Traditionally, static and chalkboard-style menus were used over stations but Richtree is trialing digital boards in an effort to increase efficiencies, modernize their operations and as part of a larger brand refresh effort.
The boards are powered by a system born of the integration partnership between Mirada Media, a digital signage software developer and integrator, and SilverWare POS, a developer of front-of-house and back-office solutions for the hospitality industry. The combined solution allows restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory.
Increasing overall revenue was also a benefit Richtree sought out. Mirada Media’s web interface allows the remote update of images and videos in certain areas of the screens to be used for merchandising and promotional efforts and to attract patrons into the restaurant.
“We always look for opportunities to simplify the integration of digital menu boards into our client’s work flow,” says Carlo Pansera, Mirada Media’s VP of Operations. “With more than a dozen menu boards and quite a few more employees, it was important to create a solution that fit the often hectic environment of a quick-serve.”
A portion of the three-screen menu system is dedicated to providing an engaging customer experience by featuring a loop of animated tips, promoting a healthy lifestyle and better eating habits like low-sodium foods and meals containing whole grains.
We’re seeing a big increase in interest for digital menu boards in the QSR industry. On-the-fly reactions to inventory and promoting featured items in the queue to more unique applications like displaying a live video feed of the kitchen are just some of the benefits restaurant owners are getting—AHS added promoting wellness to that list and we’re proud to have taken part in the project.