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Mirada Media Deploys Dynamic Digital Signage in Place Ville Marie

First installation of a 57 inch NEC LCD display panel for digital signage at a commercial establishment in Quebec

Montreal, April 12 2007 - Mirada Media Inc, the leader in end-to-end integration of digital signage solutions, is proud to announce an exclusivity contract for all digital signage services in the Galerie Place Ville Marie.

SITQ - the Place Ville Marie complex operator - was searching for a novel and flexible way to inform shoppers and the general public entering Place Ville Marie via the new entrance on Cathcart and University streets. The information being displayed would consist primarily of upcoming events, new promotions, new services and contests that could change on a daily basis. In the future, SITQ also wanted the ability to offer add space to tenants as a value added service.

Mirada Media Inc. responded to SITQ's needs with an integrated solution composed of its ChannelView software and system along with a NEC 57 inch LCD display panel, displaying captivating and dynamic High-definition content. These components made Place Ville Marie the first establishment in Quebec to use such a large LCD panel for digital information distribution. Mirada Media Inc. was mandated to provide turnkey management of SITQ's new digital signage network. Elements such as content scheduling, network programming and management, as well as hardware monitoring and support are all performed via the ChannelView system from Mirada Media's office in Anjou. This setup allows SITQ to change the dynamic content on the screen as often as they like without the added expense of sending someone on site to change a static sign. The ChannelView system offers a digital platform for dynamic content distribution (video, Flash, etc.) and live information sources (news, weather, etc. from RSS feeds) which are updated instantaneously. This unparalleled flexibility is a key factor in the increasing adoption of dynamic digital signage in every marketplace - from retail to corporate to educational environments, and more.

The official inauguration of Galerie Place Ville Marie's new section was on Thursday, April 12th at 11am.

About Mirada Media Inc.
Mirada Media is a leader of digital signage service integration in Quebec. The complete range of its services is composed of hardware sales (screens, software system, mounting hardware), a professional installation service, graphic conceptualization and design of advertising and interactive content (Flash animations, video production, illustrations), network programming and scheduling with its ChannelView system, on-going network management (monitoring and technical support). Its expertise expands to dynamic digital signage consulting for corporations and marketing planning for digital point-of-purchase advertising. For more information on Mirada Media Inc, please visit www.miradamedia.com.

About SITQ
Since its inception in 1984, SITQ has upheld a tradition of excellence that has made it a leader in the North American and Western European real estate industries. Founded by the Caisse de dépôt et placement du Québec with invested capital of $9 million, SITQ today holds a $10.3-billion, property portfolio, comprised mainly of prestigious office buildings and business parks located in major cities in Canada, the United States, France, the United Kingdom and Germany. Together, these properties represent over 35 million square feet (3.3 million square meters) of space. For more information on SITQ, please visit www.sitq.com.

About the Galerie Place Ville Marie
Downtown Montreal is a model of bustling activity. The Shopping Promenade (Galerie Place Ville Marie) welcomes an average of nearly 1 million people every month. Also, a captive clientele combined with lucrative sales per square foot, explains why Place Ville Marie is sought after by any merchant eager for a wealth of business opportunities. The Shopping Promenade is like no other, housing an array of nearly 80 upscale shops and boutiques, as well as a food court that groups 20 of the better known fast food restaurants. For more information on La Galerie Place Ville Marie, please visit www.placevillemarie.com.

For more information, please contact:

Mirada Media Inc.
ATTN: Eric Morello - Marketing and Sales Director
7950 rue Vauban, Suite 201
Anjou (Quebec) H1J 2X5
T: (514) 789-1989
sales@miradamedia.com
www.miradamedia.com

SITQ - Place Ville Marie
ATTN: Marie Caron - Marketing Consultant
4, Place Ville Marie, bureau 600
Montreal (Quebec) H3B 2E7
T: (514) 861-6878
marie.caron@sitq.com
www.sitq.com

     
 
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