Digital Signage Blog by Mirada Media

I Believe in Adv posted a great static outdoor ad for Hygiene Color Bleach that uses a visual illusion. The ingenious ad created by McCann Worldgroup, Bangkok, Thailand, hints at the product’s efficacy by showing a stain on a sweater from far which disappears as you get closer to it. Click on the image above and try for yourself, it works on-screen too.

I don’t think I’ve ever seen optical illusions in ads (unless you count album covers)—what about digital signage? Anyone seen any creative uses of optical illusions in digital signage content?

No, the future isn’t computer chips implanted under the skin, its digital signage under the arm!

These pictures depict Right Guard’s ‘Pitvertisers’, a team on the streets of London with digital signage in their armpits:

I thought this was a great idea for a restaurant ad that’s only really possible because of the dynamic properties of digital signage:

Larger image (from electric-avenue.com)