Digital menu boards at the Natrel Milk Bar by java u

May 26th, 2015

Natrel milk bar digital menu boardsBack in February, we started providing digital menu boards for Montreal-based java u café-bistros. More recently, java u partnered with Natrel to offer a one-of-a-kind coffee experience: the Natrel Milk Bar by java u. Their “Montréalait” concept, a first in Canada, will be integrated into the 21 java u café-bistros in the Greater Montreal area, in addition to the new flagship café that opened its doors at 2451 Notre-Dame Street West, for which we also provided digital menu boards and software.

The image at the start of this post features (part of) the 5-screen digital menu board. Content was provided by lg2 and we provided animation services. Below is another picture showing the design of the location and how the digital menu boards are integrated.

Natrel milk bar by java u

* Images courtesy of Natrel.


Ontario chain restaurant menu boards will start counting calories

May 1st, 2014

In late February, Ontario Health Minister Deb Matthews announced that fast-food outlets, restaurants, supermarkets and convenience stores with 20 or more locations in the province would have to post calorie information on all menus. The Province’s goal with the proposed measure is to combat childhood obesity and it would require calorie data for all food and beverages—including alcohol—to be posted next to the price and in the same size of type.

The legislative proposal follows suit to similar local regulations enacted in areas throughout the United States like New York City and Southern California that force major chains to post calories on menu boards. These local laws have sparked a change at the Federal level in the US with the Food and Drug Administration proposing similar federal menu labelling requirements as part of the Patient Protection and Affordable Care Act.

While most would think that restaurants—especially fast-food restaurants—would be opposed to Federal labelling laws, it is most likely these large chains that lobbied for clear regulation instead of being subject to varying local laws.

The same issue of fragmented menu boards labelling laws could happen in Canada. Correction: will happen in Canada. Although Ontario is the first to propose a main menu board label law, other provinces will likely follow. British Columbia and Alberta have adopted a voluntary “Informed Dining” program where participating restaurants provide nutritional information on websites, brochures, posters or separate menus, but not their main menus. Although many groups are pushing for menu labelling laws, at the time of writing, I could not find any information regarding Health Canada or the Canadian Food Inspection Agency’s stance on the subject.

With many different laws, managing the transition and making menu changes will be an even more daunting task for chain restaurants. Replacing hundreds—or thousands—of static menu boards will be costly. Chains like Tim Horton’s that have gone mostly digital will have a much easier time changing their menus to abide to the new laws.

We predict that many fast-food and food court chain restaurants in Ontario (and probably Canada) will be transitioning to digital menu boards in the coming year. Not only will situations like abiding by new labelling laws be alleviated with a digital menu board system but screens have many benefits in terms of promotion. Adding video ads for new products or featured items, creating day-parts to target your offerings and adding timely information to enhance the customer experience are all made feasible with a digital menu.

We are always open to discussing how digital menu boards can help your business, whether you’re a big chain or a single location restaurant.

Job Posting: Flash Actionscript + PHP programmer, animator

September 25th, 2013

We’re in search of a full-time programmer with a good base in Flash Actionscript and PHP who can use their technical expertise and experience to deliver solutions to our customers. Skills in animating with Flash a must. Design skills a plus but not  a requirement.

Employer: Mirada Media Inc. (
Location: Saint-Laurent, Quebec
Position: Flash Actionscript / PHP programmer
Type of Employment: Full Time – Permanent
Work Experience: 1 to 3 Years
Education Level: College Diploma or Equivalent

Your current technical skills and abilities will include:

• In-depth knowledge of Adobe Flash AS2 & AS3 / PHP / MySQL / Javascript / XHTML / CSS.

Experience in any of the following is a major asset:

* Design with Adobe PhotoShop or Illustrator
* Python
* Bash shell scripts
* Subversion
* Git
* X Window programming
* Debian package management
* Linux system administration

Duties and Responsibilities:

• Integrate designer’s artwork into SWF templates
• Develop and test web-based user interfaces
• Write, debug, and optimize SQL queries
• Work with users to resolve system bugs
• Communicate effectively within the organization
• Ability to produce and present work confidently and effectively
• A clear understanding of customer-centered design and user experience
• Offer technical expertise and direction into proposals and presentations

If you can think on your feet and contribute to the growth of this successful company contact us now.

At times this will be a client facing role, so you will also possess the following.

• The ability to take a client brief.
• Be able to communicate with your Project Manager and client with ease.
• Great project and personal time management skills.

This position offers a competitive salary.

All interested candidates must provide a portfolio or equivalent examples of their previous work. To assist in our selection of candidates, this is preferred as either an “electronic” portfolio or links to projects you have worked on.

To apply, email careers AT miradamedia DOT com with the following subject line: Mirada Media – Job Application, including in the email your resume, applicable portfolio/samples of work and other pertinent information you feel is necessary.

You may be asked to complete a pre-interview questionnaire to better allow us to familiarize ourselves with your qualifications.

This position is open for applicants until October 18th, 2013.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.