La firme de recherche Nielsen a mener une \u00e9tude pour le r\u00e9seau d’affichage num\u00e9rique publicitaire Am\u00e9ricain Gas Station TV qui a conclut que les annonces plus courtes engendrent un meilleure rappel. Plusieurs annonceurs, non-habitu\u00e9 a ce nouveau m\u00e9dium, utilisent des pubs con\u00e7u pour la t\u00e9l\u00e9vision, qui durent g\u00e9n\u00e9ralement 30 secondes. L’enqu\u00eate de Nielsen a trouv\u00e9e que les pubs de 15 et 10 secondes sont plus efficaces. Par exemple, une annonce de 15 secondes pour Werther\u2019s \u00e9tait 7% plus efficace que la version de 30 secondes et 108% plus rentable.<\/p>\n
Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" La firme de recherche Nielsen a mener une \u00e9tude pour le r\u00e9seau d’affichage num\u00e9rique publicitaire Am\u00e9ricain Gas Station TV qui a conclut que les annonces plus courtes engendrent un meilleure rappel. Plusieurs annonceurs, non-habitu\u00e9 a ce nouveau m\u00e9dium, utilisent des pubs con\u00e7u pour la t\u00e9l\u00e9vision, qui durent g\u00e9n\u00e9ralement 30 secondes. L’enqu\u00eate de Nielsen a trouv\u00e9e … Continue reading «L`affichage num\u00e9rique rentable \u00e9gale des annonces plus courtes»<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[10,7,8,9],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-articles","tag-contenu","tag-etude","tag-publicites","tag-pubs"],"_links":{"self":[{"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":0,"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}