{"id":92,"date":"2010-02-24T16:27:51","date_gmt":"2010-02-24T20:27:51","guid":{"rendered":"http:\/\/www.miradamedia.com\/blog\/en\/?p=92"},"modified":"2010-02-25T12:04:16","modified_gmt":"2010-02-25T16:04:16","slug":"new-richtree-restaurant-opens-with-mirada-media-multi-station-digital-menu-board-system","status":"publish","type":"post","link":"https:\/\/www.miradamedia.com\/blog\/en\/press-releases\/new-richtree-restaurant-opens-with-mirada-media-multi-station-digital-menu-board-system","title":{"rendered":"New Richtree restaurant opens with Mirada Media multi-station digital menu board system"},"content":{"rendered":"<h4>Richtree Market Restaurants installed a 15-screen digital menu board system in their new location at the Promenade Shopping Mall in the Greater Toronto Area. The installation also marks the beginning of a software integration partnership between Mirada Media and SilverWare POS that allows Richtree employees to manage menu items via their quick-service POS terminal.<\/h4>\n<p>TORONTO, ON &amp; MONTREAL, QC \u2013 February 24<sup>th<\/sup>, 2010 \u2013 <a title=\"Richtree Market Restaurants\" href=\"http:\/\/www.richtree.ca\/\" target=\"_blank\">Richtree Market Restaurants<\/a>, a chain of market-style restaurants with locations across Ontario, has installed a 15-station <a title=\"More info on Digital Menu Boards\" href=\"http:\/\/www.miradamedia.com\/illo-05.php\" target=\"_blank\">digital menu board<\/a> system in its new location at the Promenade Shopping Mall in Thornhill, Ont.<\/p>\n<p><span style=\"text-decoration: underline;\"> <\/span><\/p>\n<p><a href=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01626.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-93\" title=\"Digital Menu Boards at Richtree Promenade\" src=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01626-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01626-225x300.jpg 225w, https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01626-768x1024.jpg 768w\" sizes=\"auto, (max-width: 225px) 85vw, 225px\" \/><\/a>The installation is the first of its type for the restaurateur. Traditionally, static and chalkboard-style menus were used over stations but Richtree is trialing digital boards in an effort to increase efficiencies, modernize their operations and as part of a larger brand refresh effort.<\/p>\n<p><span style=\"text-decoration: underline;\"> <\/span><\/p>\n<p>The boards are powered by a system born of the integration partnership between Mirada Media, a digital signage software developer and integrator, and <a title=\"SilverWare POS\" href=\"http:\/\/www.silverwarepos.com\/\" target=\"_blank\">SilverWare POS<\/a>, a developer of front-of-house\u00a0 and back-office solutions for the hospitality industry. The combined solution allows restaurant managers at Richtree to modify items that appear on the menu boards using the same interface that manages order entry and inventory.<\/p>\n<p>Increasing overall revenue was also a benefit Richtree sought out. Mirada Media&#8217;s web interface allows the remote update of images and videos in certain areas of the screens to be used for merchandising and promotional efforts and to attract patrons into the restaurant.<\/p>\n<p>\u201cWe always look for opportunities to simplify the integration of digital menu boards into our client&#8217;s work flow,\u201d says Carlo Pansera, Mirada Media&#8217;s VP of Operations. \u201cWith more than a dozen menu boards and quite a few more employees, it was important to create a solution that fit the often hectic environment of a quick-serve.\u201d<a href=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01621.jpg\"><\/a><\/p>\n<p><a href=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01621.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-102 alignnone\" title=\"Richtree Market Restaurant Digital Menu Boards\" src=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01621-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01621-300x225.jpg 300w, https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/02\/DSC01621-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Richtree Market Restaurants installed a 15-screen digital menu board system in their new location at the Promenade Shopping Mall in the Greater Toronto Area. The installation also marks the beginning of a software integration partnership between Mirada Media and SilverWare POS that allows Richtree employees to manage menu items via their quick-service POS terminal. TORONTO, &hellip; <a href=\"https:\/\/www.miradamedia.com\/blog\/en\/press-releases\/new-richtree-restaurant-opens-with-mirada-media-multi-station-digital-menu-board-system\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New Richtree restaurant opens with Mirada Media multi-station digital menu board system&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[5,97,96,29,98],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-press-releases","tag-digital-menu-board","tag-ontario","tag-qsr","tag-restaurant","tag-toronto"],"_links":{"self":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":20,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":100,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/92\/revisions\/100"}],"wp:attachment":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}