{"id":168,"date":"2010-06-10T16:04:18","date_gmt":"2010-06-10T20:04:18","guid":{"rendered":"http:\/\/www.miradamedia.com\/blog\/en\/?p=168"},"modified":"2011-08-23T16:48:25","modified_gmt":"2011-08-23T20:48:25","slug":"vua-sandwich-shop-digital-menu-board-installation","status":"publish","type":"post","link":"https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation","title":{"rendered":"Vua sandwich shop digital menu board installation"},"content":{"rendered":"<p>We recently did an install at a new <a title=\"What is a banh mi\" href=\"http:\/\/en.wikipedia.org\/wiki\/B%C3%A1nh_m%C3%AC\" target=\"_blank\">B\u00e1nh m\u00ec<\/a> quick-serve on St-Denis in downtown Montreal called <strong>Vua<\/strong>. For those who may not be familiar with the B\u00e1nh m\u00ec, it is a type of Vietnamese sub that combines thinly sliced pickled carrots and daikon, cucumbers, cilantro, chili peppers, p\u00e2t\u00e9, mayonnaise and various meat fillings or tofu on a baguette made with both wheat and rice flour (yum, tasty).<\/p>\n<p>The installation includes a 5-screen <strong>digital menu board<\/strong> with some beautiful thin-bezel screens powered by a couple of our players controlled by our new <a title=\"MenuView digital menu boards\" href=\"http:\/\/www.menuview.com\" target=\"_blank\">MenuView content management system<\/a>. MenuView is a Software-as-a-Service (SaaS) offering that allows our customers to manage menus and product items via a web browser.<\/p>\n<p>We also installed a couple other screens which capture digital cable and combine it in-restaurant promotional messages.<\/p>\n<p>The press release describing Vua&#8217;s digital menu boards is below but we&#8217;ve got a couple pictures of the install here first for your enjoyment.<\/p>\n<div id='gallery-1' class='gallery galleryid-168 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\/attachment\/dsc_6311'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/DSC_6311-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Vua&#039;s Digital Menu Board\" aria-describedby=\"gallery-1-173\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-173'>\n\t\t\t\tDigital menu board&#8217;s central screen displays promotional messages \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\/attachment\/dsc_6324'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/DSC_6324-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"MenuView Digital Menu Boards at Vua Sandwich\" aria-describedby=\"gallery-1-175\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-175'>\n\t\t\t\tFive MenuView Digital Menu Boards at Vua Sandwich\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\/attachment\/dsc_6306'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/DSC_6306-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"5-screen Digital Menu Board\" aria-describedby=\"gallery-1-172\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-172'>\n\t\t\t\t5-screen Digital Menu Board\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\/attachment\/dsc_6314'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/DSC_6314-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Digital TV in Vua&#039;s main dining area\" aria-describedby=\"gallery-1-174\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-174'>\n\t\t\t\tDigital TV in Vua&#8217;s main dining area\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\/attachment\/dsc_6335'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/DSC_6335-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Vua dining area, digital screen combining TV and ads\" aria-describedby=\"gallery-1-171\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-171'>\n\t\t\t\tDigital TV with ads in upper dining area\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>Press release (or <a href=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/06\/Vua_MiradaMedia_EN_PR.pdf\">download the PDF version here<\/a>):<!--more--><\/p>\n<blockquote>\n<h2>Vua sandwich shop opens doors with Mirada Media digital menu boards<\/h2>\n<h4><em>Vua, a new Vietnamese sandwich shop, opens its first store in downtown Montreal, equipped with Mirada Media digital signage and menu board systems.<\/em><\/h4>\n<p><strong>Montreal, Quebec, June 8, 2010 \u2013<\/strong> Mirada Media, a Montreal, Quebec-based digital signage integrator, is pleased to announce the recent installation of a digital menu board and signage system at Vua, a new sandwich shop in downtown Montreal. Vua was fitted with a 5-screen menu board, powered by Mirada Media&#8217;s new <a title=\"MenuView digital menu board software\" href=\"http:\/\/www.menuview.com\">MenuView software<\/a>, and two client communication boards.<\/p>\n<p>Vua, which literally means \u201cking\u201d in Vietnamese, wants to rule the submarine sandwich market with its value-priced baguettes and novel marketing efforts. \u201cI&#8217;m always searching for the best equipment and the newest technological tools to stay ahead of my competition and make a splash with my patrons,\u201d says Mr. Nhu Ngoc Ho, proprietor of the new Vietnamese B\u00e1nh M\u00ec sandwich quick-serve. \u201cMirada Media&#8217;s digital menu board is an investment I&#8217;m proud of,\u201d he adds.<\/p>\n<p>Four of the five LCD menu screens display menu items with an animated area informing the patrons about product category details, specials, and high-margin items, and inciting them to upgrade to a \u201ccombo\u201d meal. The fifth central screen displays a loop of promotional videos to push Vua\u2019s loyalty program, prepared counter items, like sushi, and refreshing smoothies and bubble teas.<\/p>\n<p>The two client communication boards, installed in the restaurant&#8217;s dining areas, are divided screens that combine digital cable programming with digital ads. While patrons view local news programming, the ad zones loop many of the promotional messages found on the menu boards.<\/p>\n<p>Vua&#8217;s digital signage system is powered by MenuView, Mirada Media&#8217;s new Software-as-a-Service (SaaS) offering, that combines standard media and playlist scheduling with item and menu management via an easy to use web interface. \u201cRestaurants have special digital signage needs,\u201d says Eric Morello, Marketing director at Mirada Media Inc. \u201cGiven that requests for digital menu boards are ever-increasing and that we&#8217;ve built so many custom modules, it followed naturally for us to package these into a single content management system.\u201d A new MenuView website, http:\/\/www.menuview.com, will launch this summer, providing customers with a menu board configuration platform and menu management demos.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We recently did an install at a new B\u00e1nh m\u00ec quick-serve on St-Denis in downtown Montreal called Vua. For those who may not be familiar with the B\u00e1nh m\u00ec, it is a type of Vietnamese sub that combines thinly sliced pickled carrots and daikon, cucumbers, cilantro, chili peppers, p\u00e2t\u00e9, mayonnaise and various meat fillings or &hellip; <a href=\"https:\/\/www.miradamedia.com\/blog\/en\/news\/vua-sandwich-shop-digital-menu-board-installation\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Vua sandwich shop digital menu board installation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,1,22],"tags":[5,104,96,34,29,105],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-installations","category-news","category-press-releases","tag-digital-menu-board","tag-menuview","tag-qsr","tag-quick-serve","tag-restaurant","tag-vua"],"_links":{"self":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":27,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"predecessor-version":[{"id":475,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/168\/revisions\/475"}],"wp:attachment":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}