{"id":128,"date":"2010-04-16T14:08:31","date_gmt":"2010-04-16T18:08:31","guid":{"rendered":"http:\/\/www.miradamedia.com\/blog\/en\/?p=128"},"modified":"2010-04-16T14:08:31","modified_gmt":"2010-04-16T18:08:31","slug":"optical-illusions-in-digital-signage","status":"publish","type":"post","link":"https:\/\/www.miradamedia.com\/blog\/en\/pictures\/optical-illusions-in-digital-signage","title":{"rendered":"Optical Illusions in Digital Signage"},"content":{"rendered":"<p><a href=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-129\" title=\"Hygiene Color Bleach Advertisment\" src=\"http:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain-300x300.jpg\" alt=\"Hygiene Color Bleach Advertisment\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain-300x300.jpg 300w, https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain-150x150.jpg 150w, https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain-1024x1024.jpg 1024w, https:\/\/www.miradamedia.com\/blog\/config_en\/wp-content\/uploads\/2010\/04\/Hygiene_Color_Bleach_Red_stain.jpg 1600w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><\/p>\n<p><em>I Believe in Adv<\/em> <a href=\"http:\/\/www.ibelieveinadv.com\/2010\/02\/hygiene-color-bleach-red-stain\/\" target=\"_blank\">posted a great static outdoor ad<\/a> for Hygiene Color Bleach that uses a visual illusion. The ingenious ad created by <a href=\"http:\/\/www.mccann.com\/\">McCann Worldgroup<\/a>, Bangkok, Thailand, hints at the product&#8217;s efficacy by showing a stain on a sweater from far which disappears as you get closer to it. Click on the image above and try for yourself, it works on-screen too.<\/p>\n<p>I don&#8217;t think I&#8217;ve ever seen optical illusions in ads (unless you count <a title=\"ANIMAL COLLECTIVE-Merriweather Post Pavilion\" href=\"http:\/\/righthearmedia.files.wordpress.com\/2009\/12\/merriweather.jpg\" target=\"_self\">album covers<\/a>)\u2014what about digital signage? Anyone seen any creative uses of optical illusions in digital signage content?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I Believe in Adv posted a great static outdoor ad for Hygiene Color Bleach that uses a visual illusion. The ingenious ad created by McCann Worldgroup, Bangkok, Thailand, hints at the product&#8217;s efficacy by showing a stain on a sweater from far which disappears as you get closer to it. Click on the image above &hellip; <a href=\"https:\/\/www.miradamedia.com\/blog\/en\/pictures\/optical-illusions-in-digital-signage\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Optical Illusions in Digital Signage&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,56],"tags":[99,15,100,101,18],"class_list":["post-128","post","type-post","status-publish","format-standard","hentry","category-pictures","category-scuttlebutt","tag-ads","tag-advertising","tag-optical-illusions","tag-trans","tag-transit-ads"],"_links":{"self":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=128"}],"version-history":[{"count":1,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/128\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/posts\/128\/revisions\/131"}],"wp:attachment":[{"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miradamedia.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}