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Why invest in digital signage for my food & beverage retail store?

The ChannelVIEW digital signage solution allows you to display dynamic & eye-catching product advertisements on digital screens located on-shelf or in aisles.

Result: Increased sales and brand awareness by capitalizing on the key time in consumers purchase decision-making process - while in front of products.

Strategic positioning of digital signage in a grocery store:


Legend
  Projector
  LCD
  Plasma
  DLP

1 / Door

  Advertise feature products and
weekly sales & promotions.

  Application
  Announce general sale/promotion

  Results
  Direct traffic

  Technology
 
2 / Product & Shelf Rack

  Advertise featured category/aisle products and cross-merchandise with complementary products.

  Application
  Merchandise on-shelf products
  Cross-sell products
  Up-sell to high margin products

  Results
  Increase sales
  Decrease inventory

  Technology
 
3 / Point of Purchase

  Generate revenue from 3rd party advertising sales and entertain clients in waiting lines.

  Application
  Merchandise product accessories
  Inform customers on corporate ‘goodwill’ charity involvement

  Results
  Increase accessories & impulse purchases
  Entertain customers in waiting lines

  Technology
 
4 / Feature Display

  Advertise seasonal products and items on weekly/monthly promotion cycle.

  Application
  Display new collections
  React instantly to weather changes by updating the information at displays built into fixtures to promote products

  Results
  Increase sales
  Highlight new & higher margin products

  Technology
 
5 / Management Office & Employee Lounge

  Employee training and corporate communications

  Application
  Product training
  Video conferencing
  Corporate messaging

  Results
  Increase product knowledge and awareness
  Communicate more effectively

  Technology
 
6 / End of Aisle Display

  Advertise products part of the end-cap program

  Application
  Merchandise weekly specials and high volume products
  Provide value-added information on product recipes and uses

  Results
  Increase sales
  Entertain & educate customers

  Technology
 
 
 
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