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Why invest in digital signage for my department store?

The ChannelVIEW digital signage solution allows you to display dynamic & eye-catching product advertisements on digital screens located on-shelf or in aisles.

Result: Increased sales and brand awareness by capitalizing on the key time in consumers purchase decision-making process - while in front of products.

Strategic positioning of digital signage in a department store:


Legend
  Projector
  LCD
  Plasma
  DLP

1 / Window & Door

  Application
  Announce seasonal collections
  Advertise sales and promotions

  Results
  Attract shoppers in the shopping mall or off the street
  Direct traffic

  Technology
 
2 / Door

  Application
  Announce specific department sales
  Announce general sale/promotion

  Results
  Direct traffic

  Technology
 
3 / Product & Shelf Rack

  Application
  Merchandise on-shelf products
  Cross-sell products
  Up-sell to high margin products

  Results
  Increase sales
  Decrease inventory

  Technology
 
4 / Video Wall

  Application
  Combine entertainment like music videos with branding and lifestyle content

  Results
  Create the perfect shopping experience

  Technology
 
5 / Point of Purchase

  Application
  Merchandise product accessories
  Inform customers on corporate ‘goodwill’ charity involvement

  Results
  Increase accessories & impulse purchases
  Entertain customers in waiting lines

  Technology
 
6 / Feature Display

  Application
  Display new collections
  React instantly to weather changes by updating the information at displays built into fixtures to promote products

  Results
  Increase sales
  Highlight new & higher margin products

  Technology
 
7 / Management Office & Employee Lounge

  Application
  Product training
  Video conferencing
  Corporate messaging

  Results
  Increase product knowledge and awareness
  Communicate more effectively

  Technology
 
8 / Changing Rooms

  Application
  Interactive personal shopping assistant
  Database-driven fashion consultant

  Results
  Increase sales of additional, accessory, and impulse items

  Technology
 
9 / Elevators

  Application
  Announce specific department sales
  Announce general sale/promotion
  Display 3rd party advertising

  Results
 

Direct Traffic

  Generate additional revenue from advertising

  Technology
 
10 / Escalators

  Application
  Announce specific department sales
  Announce general sale/promotion

  Results
  Direct Traffic
  Generate additional revenue from advertising

  Technology
 
 
 
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