District 9 CBS Outdoor Ad

I like this District 9 ad (embedded below) that appeared on a CBS Outdoor Digital Screen at Toronto’s Bloor subway station. In the same vein as the movie’s faux-documentary style, it urges Toronto Transit Commision (TTC) travelers to report suspicious alien activity by calling a phone number or visiting the feature film’s website.

In terms of targeting, a small detail like including the line “Keep the TTC a humans only zone!” is much more feasible with digital than print and makes all the difference in the way it speaks to the audience. Add the alert-style messaging that seems right at home in the subway setting and gives it a quasi-real time feel, and you’ve got one engaging ad.

This ad also shows how digital signage can be used as middle media. The viewer can continue the experience and the advertiser can elaborate on its message when the target visits the displayed website (I called the phone # and it was a fax machine for whatever reason…maybe the campaign is done).

Serving Dynamic Ads

The video below by Michael Coleman from Adobe MAX 2008 entitled “The Motion Graphics Dream Team: After Effects & Flash CS4” may be a little technical and is probably geared more towards web and mobile but its concept of dynamically serving ads is one of the cornerstones of digital signage and why the media is increasing in popularity. Its also interesting to see how Adobe’s software suite has advanced and how the different components are so closely interconnected. Anyway, the video will give a better explanation than I can.